The Blurring of News, Entertainment and Trust
Audiences are no longer relying on traditional media alone to understand the news—they’re turning to comedians, creators and…
The Smart Way to Discount Without Blowing Up Your Brand
In every crisis, brands reach for the same blunt instrument: discounts. Most get it wrong and pay for…
The Brief Is Still the Problem. AI Just Made It Worse.
We used to suffer from marketing briefs that were too short, too vague and too lazy. Now we’re…
You Don’t Need More Content. You Need More Credibility
Everyone is publishing. Almost no one is being referenced. If your brand isn’t showing up where decisions are…
Yapper Ads Talk Too Much, Convert Anyway—and Leave Little Behind
They ramble. They convert. They scale. But what was the brand? I remember seeing an ad years ago—print,…
After Personas: The Next Evolution of Targeting
For decades marketing strategy began with a familiar line: “Our target audience is…” But the rise of behavioral…
The Invisible Media Problem
Digital advertising has perfected the science of buying impressions. The trouble is that impressions are not the same…
Marketing Under Missile Fire
When a streak of light in the night sky suddenly halts and flashes followed by the thunder of…
How Retail Media Is Reshaping Marketing Budgets
Retail media — advertising sold inside platforms like Amazon and Alibaba — is now the fastest-growing major advertising…
Your Customers Are Deciding Without Visiting You
More than half of Google searches now end without anyone clicking a website. Add TikTok search, Amazon, Instagram…
