Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Who Approved This?
Meta’s AI is quietly rewriting live ad campaigns, swapping out models, changing products and rewriting copy without waiting…
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
The End of Marketing Poppycock
Every clever claim now has to survive a regulator, a competitor, a journalist and an AI model. For…
What Happens When You Give a Pirate a Face Lift.
Why customers revolt when companies like Cracker Barrel, Spotify and Coca-Cola mess with the brands people thought they…
The Brief Is Still the Problem. AI Just Made It Worse.
We used to suffer from marketing briefs that were too short, too vague and too lazy. Now we’re…
You Don’t Need More Content. You Need More Credibility
Everyone is publishing. Almost no one is being referenced. If your brand isn’t showing up where decisions are…
Yapper Ads Talk Too Much, Convert Anyway—and Leave Little Behind
They ramble. They convert. They scale. But what was the brand? I remember seeing an ad years ago—print,…
How Retail Media Is Reshaping Marketing Budgets
Retail media — advertising sold inside platforms like Amazon and Alibaba — is now the fastest-growing major advertising…
Your Customers Are Deciding Without Visiting You
More than half of Google searches now end without anyone clicking a website. Add TikTok search, Amazon, Instagram…
