Marketing Is a Loaded Gun. Let’s Stop Giving It to Idiots.
Good marketing can build a company. Bad marketing can humiliate it, cost millions, destroy partnerships and get senior…
Does AI Work Better When You Talk Dirty to It?
Consumers have discovered that swearing at machines can make ads disappear and being rude to AI may even…
Spotify Just Put AI Influencers in Timeout
Every fake artist on the platform now gets ignored by the algorithm that made them famous. Marketing directors,…
Can You Bribe a Robot?
Marketers are already trying to game AI recommendations. But the robots may be smarter than we think. The…
Game, Set, Overmarketed.
Wimbledon is courting influencers and younger crowds so successfully that the tennis risks taking the backseat to the…
Your Website Has Two Audiences. Only One Has a Pulse.
For thirty years we built websites to seduce people and let search engines point the way. Now a…
Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Who Approved This?
Meta’s AI is quietly rewriting live ad campaigns, swapping out models, changing products and rewriting copy without waiting…
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
The End of Marketing Poppycock
Every clever claim now has to survive a regulator, a competitor, a journalist and an AI model. For…
