Can You Bribe a Robot?
Marketers are already trying to game AI recommendations. But the robots may be smarter than we think. The…
Game, Set, Overmarketed.
Wimbledon is courting influencers and younger crowds so successfully that the tennis risks taking the backseat to the…
Your Website Has Two Audiences. Only One Has a Pulse.
For thirty years we built websites to seduce people and let search engines point the way. Now a…
Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Who Approved This?
Meta’s AI is quietly rewriting live ad campaigns, swapping out models, changing products and rewriting copy without waiting…
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
The End of Marketing Poppycock
Every clever claim now has to survive a regulator, a competitor, a journalist and an AI model. For…
What Happens When You Give a Pirate a Face Lift.
Why customers revolt when companies like Cracker Barrel, Spotify and Coca-Cola mess with the brands people thought they…
The Brief Is Still the Problem. AI Just Made It Worse.
We used to suffer from marketing briefs that were too short, too vague and too lazy. Now we’re…
You Don’t Need More Content. You Need More Credibility
Everyone is publishing. Almost no one is being referenced. If your brand isn’t showing up where decisions are…
