“The best marketing doesn’t feel like marketing.” Tom Fishburne
Precise targeting, easy measurability and unlimited share-ability have made digital communications the dominant force in marketing. We achieve outsized results by combining a data-driven approach and keen market insight with our creative vision to engage-with rather than sell-to customers.
Affiliate MarketingContent OptimizationEmail Outreach/CRMIntegrated Online StrategySearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Website Strategy
“Advertising is totally unnecessary. Unless you hope to make money.” Jef I. Richards
The media and technologies may change. The methods may evolve. But the concept of persuading people to purchase or consume more of a particular brand remains the same. We combine technical analysis with “street smarts” to achieve the most effective and cost-efficient media strategies to drive our creative content.
Audience & Market ResearchCommunications StrategyCreative DevelopmentCompetitive AnalysisCopywritingMeasurement & AnalyticsMedia Planning and PlacementMobile & Web ApplicationsProduction
“Credibility, like virginity, can only be lost once and never recovered.” Charley Reese
We have decades of experience building credibility with all media channels to imprint positive impressions for our client among their stakeholders. We are equally skilled at brand publicity and business communications. And we provide sober and timely explanations during those occasions when our clients’ businesses are under pressure or in crisis.
Issue & Crisis ManagementMedia & Blogger RelationsMedia TrainingPartnerships & SponsorshipsPR Strategy DevelopmentPurpose Marketing/CSRPress Conferences & ToursPress Room Services
“A successful brand is a love story about a company and its customer.” John Rose
Much more than a visual depiction of the company’s business, a brand is a living, breathing entity unto itself, with its own character and personality. Today, customers expect more than a quality product or reliable service. They want to do business with companies who share their values. We help build and refresh enduring brands.
Brand Audit & StrategyBrand MessagingBrand PositioningBrand VoicesLogo & Identity DesignNamingPackagingStyle Guide
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook
Social media marketing takes skill, time and resources to leverage its potential. Its true power comes from the ability to create a community around a brand. Whether it’s publishing and promoting content, engaging loyal followers, providing one-on-one customer service or social listening for comments and trends, we have the skills to harness that power for you.
Account/Profile CreationCommunity ManagementContests & DrawingsDigital & Mobile ApplicationsPostingResearch, Monitoring & AnalysisSocial ListeningSocial Media Audit & Strategy
“True influence is about leveraging authenticity.” Unknown
From celebrity “macro” influencers to niche or peer “micro” influencers, consumers often put more trust in recommendations from those they admire or respect than from media or brands. We have developed a campaign strategy to leverage influencer endorsement in a way that remains authentic and still delivers consistent brand messaging.
Content StrategiesCampaign ManagementInfluencer Marketing StrategyInfluencer MatchmakingKOL/Spokespersons/AmbassadorsProduct IntegrationProduct & Review LogisticsResults & Analysis
“Great marketing is a story that sells.” John Rose
Content is the fuel that keeps brands flying and visible to customers. Technology has changed the way we sell, promote and consume. Today, the only way to show up on Google is to create content that is relevant, timely and has high quality. We have the expertise to turn your stories into words and pictures that can help you achieve measurable results for your business.
Blogs & NewslettersBrand JournalismContent Marketing StrategyCreative Concept & DevelopmentEpisodic ContentMarketing Materials & PresentationsStorytelling PlaybookVideo, Photography & Motion Graphics
“It’s almost always better to give the customer more than to charge them less.” John Rose
Customer acquisition and retention is the primary goal of marketing. And few forms of communication are as directly tied to product sales as promotion. Research shows that customers are often more highly motivated by rewards than by discounts. No agency can leverage the power of rewards better than Rose.
Contests & DrawingsDigital PromotionsIn-Store DemosLoyalty & RewardsMerchandisingOn-Pack PromotionsPOSSampling
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” Benjamin Franklin
Getting an interesting corporate story out into the world can be a devastating device in molding public opinion and enticing customers and investors. Our Corporate Strategies practice harnesses several of our key reputation and trust-building strategies to serve private and publicly traded companies.
Corporate CommunicationsExecutive PositioningFinancial CommunicationsInvestor RelationsIssue & Reputation ManagementPerception StudiesPublic AffairsRoad Shows
“Whether its people or brands, all fans want to meet their heroes.” John Rose
Consumers respond best to brands that arouse their senses, touch their hearts and stimulate their minds. Marketing can accomplish this in a variety of ways. But there will never be a substitute for live interaction. It’s like the difference between hearing a song on the radio and seeing the band perform live.
ActivationsConferences & FestivalsCreative ConceptsEvent PlanningFacility OpeningsMobile/Traveling ToursProduct LaunchesStaging & Production
Galina Savina, General Director
Galina Savina is an awarded and highly respected marketing executive who has been with Rose for over 25 years. She has advised some of the world’s top brands including BBC Studios, Coca-Cola, GlaxoSmithKline, Lexus, Logitech, Samsung, Starbucks, Tourism Malaysia and other leading international companies.
Galina is recognized among “Russian Managers TOP 1000” and an esteemed Marketing Russia award-winner. She is also a co-founder (with John Rose) and past president of the International Advertising Association in Russia.
Agency founder, John Rose, is an award-winning writer, producer, creative director and author. John has developed marketing and business strategies for many of the world’s top brands and has served as a director on executive boards at companies listed on the London Stock Exchange and the NASDAQ.
John established the agency in Boston USA in 1984. He was among the first Americans to recognize business opportunities in the former USSR and Cuba , launching Russia’s first independent advertising agency in 1989 and the first Public Relations agency in Havana in 2015.
He has made numerous speeches and appearances on television and radio, including CNN, BBC and NBC. John is also a noted food and travel writer. He conceived and edited the best-selling Marriott Hot Shoppes Cookbook and authored the award-winning Vodka Cookbook.
Я принимаю политику конфиденциальности и условия соглашения и даю согласие на обработку моих персональных данных
Галина Савина, генеральный директор
Галина Савина – отмеченный наградами и пользующийся уважением руководитель, работает в «Роуз» более 25 лет. Она консультировала некоторые ведущие мировые бренды, включая Coca-Cola, Lexus, Samsung, Sony, Starbucks, Tabasco, и другие лидирующие международные и российские компании.
Галина входит в «ТОП-1000 российских менеджеров» и является лауреатом престижной премии Marketing Russia. Галина также является соучредителем (вместе с Джоном Роузом), бывшим президентом и нынешним вице-президентом российского отделения Международной рекламной ассоциации.
Основатель агентства Джон Роуз – отмеченный наградами писатель, продюсер, креативный директор и автор. Он был одним из первых американцев, осознавших возможности для ведения бизнеса в СССР, основав первое в России независимое рекламное и PR-агентство.
Джон разрабатывал маркетинговые и бизнес-стратегии для многих ведущих мировых брендов и работал в советах директоров компаний, котирующихся на Лондонской фондовой бирже и NASDAQ. Он неоднократно выступал и участвовал в радио- и телеэфирах, в том числе на CNN, BBC и РБК. Джон также является известным автором, пишущим о еде и путешествиях. Он был автором идеи и редактором бестселлера Marriott Hot Shoppes Cookbook и написал отмеченную наградами кулинарную книгу Vodka Cookbook.