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Well, if you make a list of the top agencies in alphabetical order starting with the letter “R”, Rose is the top PR agency in United Arab Emirates (UAE). For the rest, you’re on your own.
Rose is the number one advertising agency in United Arab Emirates (UAE) …according to the latest poll of our mothers.
Rose is the top social media agency in United Arab Emirates (UAE), as measured by sarcasm.
2021 advertising spend in United Arab Emirate (UAE) is $1,075 mln, which is 104% growth vs. 2020 advertising spend.
UAE 2021 advertising spend is mainly driven by digital ($700 mln) followed by OOH ($240 mln) and newspapers ($68 mln) media categories.
The penetration of Internet in UAE is 99%.
The UAE Internet users’ ratio is 68.1% of the male and 31.9% female users. This corresponds to the UAE population gender ratio, i.e., 31.1% female and 68.9% – male.
Of course. But all published or broadcast advertising materials must be clear, accurate and truthful in all respects. All communications, including advertising, publicity, social media posts, packaging, signage, etc. must not create confusion between products or brands. And any claims or comparisons that may mislead consumers are prohibited.
Yes! But it is important to be sensitive to cultural and religious norms and beliefs. And while there is a right to freedom of speech in the UAE, spreading false information online, especially with the intention to create panic by disrupting public order, may be prosecuted, and if proven guilty, face imprisonment and/or a civil fine nor up to 1 mln AED. All the more reason to hire professionals like ‘you know who’.
98.99 % of the total population used social media.
Social media users in UAE spend an average of 3 hours per day on social media platforms.
Top Social Media platforms in United Arab Emirates (UAE) are YouTube, Facebook, and Instagram.
91.2% of the local internet user base used YouTube, comprising of 27.8% female and 72.2% – male users.
72.5% of the local internet user base used Facebook, comprising of 27.3% female and 72.7% – male users.
52.8% of the local internet user base used Instagram as of January 2022, comprising of 38.1% female and 61.9% – male users
67.6% of the local internet user base (regardless of age) used TikTok.
57.4% of the local internet user base use LinkedIn.
WhatsApp is the most popular messenger used by over 8 mln users.
The largest share of social media advertising audience in the United Arab Emirates (UAE) is between 25 to 34 years old (13.8% – female, and 30% – male).
UAE’s top social media influencers by number of followers are:
- Joelle Mardinian – 19.9 mln
- Faryal – 8.6 mln
- SuperCarBlondie – 8.2 mln
- Nabilla Vergara – 7.8 mln
- Noor Stars – 7.3 mln
UAE’s top food influencers by number of followers are:
- Chef Shaheen – 3.4 mln
- Asmaa Albahar chef_asmaa – 450,000
- Latifalshamsi – 393,000
- Hala Ayash chefhalaayash – 337,000
- Karen McLean secretsquirrelfood – 173,000
UAE’s top lifestyle influencers by number of followers are:
- Fazza – 14.5 mln
- Ayman Albayaa – 4 mln
- Rahaf Eshami – 2.3 mln
- Mimi Eswaratti – 1.6 mln
- Laura Badura 1.1 mln
2021 advertising spend in USA is $436.3 billion, which is 21.6% growth vs. 2020 advertising spend.
USA 2021 advertising spend is mainly driven by digital ($153.3 billion) followed by TV ($62.1 billion), radio ($11.9 billion), OOH ($7.1 billion) and magazines & newspapers ($7.5 billion) media categories.
The penetration of Internet in the USA is 92% of the total population.
Social media penetration in the USA is 80.9% of the total population.
Social media users in the USA spend an average 95 min per day on social media platforms.
Top social media platforms are YouTube, Facebook, Instagram and TikTok.
YouTube has 247 mln users in the United States. YouTube ads reached 80.4% of the USA’s total internet user base (regardless of age.
Facebook has 179.7 mln users in the United States. Facebook’s ads reach is equivalent to 53.8% of the total population and 58.5% of the local internet user base (regardless of age).
Instagram has 159.8 mln users in the United States as of January 2022. Instagram’s ad reach in the USA is equivalent to 47.8% of the total population and 52.0% of the local internet user base (regardless of age).
TikTok has 131 mln users aged 18 and above in the United States as of January 2022. TikTok ads reached 50.3% of all adults aged 18 and above and is equivalent to 42.6% of the local internet user base (regardless of age).
LinkedIn has 180 mln “members” in the United States as of January 2022. LinkedIn audience is equivalent to 53.9% of the total population. 47.9% of LinkedIn’s ad audience in the USA is female, 52.1% – male.
Facebook Messenger is the most popular messenger with 102.6 mln monthly active users.
The largest share of social media advertising audience in the USA is between 25 to 34 years old.
USA’s top social media influencers by number of followers are:
- Kylie – 366 mln
- Selena Gomez – 343 mln
- Kim Kardashian – 329 mln
- Ariana Grande – 328 mln
- Kendall – 254 mln
USA’s top food influencers by number of followers are:
- Rosannna Pansino – 4.5 mln
- Ree Drummond – 4.2 mln
- Marsha Stewart – 3.9 mln
- Rena – 3.5 mln
- Yumma Feel Good Foodie – 3.5 mln
USA’s top lifestyle influencers by number of followers are:
- Selena Gomez – 343 mln
- Khloe Kardashian – 268 mln
- Kourtney Kardashian Barker – 196 mln
- Gigi Hadid – 75.3 mln
- Charli – 49 mln
- SSSniperWolf – 32.5
- VanossGaming – 25.6 mln
- The Game Theorists – 16.1 mln
- theRadBrand – 13.1 mln
- Sky Does Everything – 11.1 mln
