How to Get Your Ass in the News
Wet Ones got New York talking about hand wipes by giving the city something more interesting to discuss…
Rebranding Alone Can’t Fix a Broken Brand
Beyond Meat’s reinvention raises a question every marketing leader should ask: Are we giving customers a new reason…
Dead or Alive: AI Is Giving Celebrity Endorsements an Afterlife
Greta Garbo is selling magnetic bearings. José Mourinho is arguing with himself. Heidi Klum is appearing alongside her…
Why Marketing Trophies Matter
What advertising awards can teach marketers about making work that works. Recently, I was at the Lynx Awards…
Credibility For Sale: When Real Media Publishes Fake Journalists.
AI hasn’t just made it easier to create content. It’s made it easier to manufacture the appearance of…
Chasing social media trends is lame unless it’s on brand.
From viral dances to celebrity condiments, brands are borrowing the internet’s attention; and sometimes forgetting to give it…
Why You Should Vandalize Your Own Brand
The strongest brands spend years teaching us what to expect from their logos, packaging and other distinctive assets….
Celebrities Are Taking Equity Instead of Fees — and the Advertising Is Better For It.
Talent now wants shares and a seat in the editing suite, not a cheque. What that buys, what…
You Can Now Advertise on ChatGPT. But You Can’t Make It Recommend You.
OpenAI’s ad business reached $1 billion in 200 days. The brands ChatGPT actually recommends mostly aren’t paying. Here’s…
Marketing Is a Loaded Gun. Let’s Stop Giving It to Idiots.
Good marketing can build a company. Bad marketing can humiliate it, cost millions, destroy partnerships and get senior…
