John Rose
Creative director, author and Rose founder, John Rose writes about creativity, marketing, business, food, vodka and whatever else pops into his head. He wears many hats.

If You Hear the Thunder It’s Too Late To Build The Ark

What Noah can teach us about Crisis Management Planning  We all know the bible story of Noah’s Ark…

Marketing Is Like Sex. Everybody Thinks They’re Good at It

When marketing is done really well, it can be so transformative that it can forever alter the fortunes…

The Death of Demographics and the Rise of Consumer Cohorts

As far as we are concerned, demographics are dead.   Yet virtually every marketing brief we receive indicates…

Type Size Matters

I know that companies don’t make their digital and print designs unreadable to older audiences (or people with…

Getting Marketing On Board

This article first appeared in VAB News, the newsletter of the Virtual Advisory Board, Issue No. 7 | 2020…

How To Choose An Agency

John Rose Plan to hire a marketing or creative services agency?  Download this free booklet first. Hiring a new…

Are You Creatively Fit?

Like most things in life, some people may have greater aptitude for certain pursuits — physical or intellectual….

Before The IPO

  Investor Relations should ideally begin years before a company registers to float its shares on a domestic…

Marketing Overload?

When I began in this business, the Communications Mix primarily referred to a combination of conventional media vehicles…