The Boomer Blind Spot
If Baby Boomers Are the Biggest Spenders Online, Why Are Marketers So Focused on Youth? While most brands…
It’s Time Your Brand Considers
In-Game Advertising
In-game advertising is…well…a game-changer for marketers, offering a compelling vehicle for brands to dive into a world where…
B2B Brands Embracing Video Content
Long a staple of consumer communication, business-to-business marketers are increasingly using video to improve lead generation and advertising…
Will VR/AR Marketing Make a Comeback in 2024?
Apple entering the $32 billion market this month with the launch of Vision Pro may be a game-changer….
Native Advertising is Still on the Rise
In today’s digital landscape, dominated by the relentless onslaught of banner ads and pop-ups, a more nuanced form…
Media Mix Modeling.
Is AI the Missing Piece in the Age-Old Puzzle?
The quest for the “holy grail” of marketing, a platform that precisely determines the optimal mix of marketing…
Beyond Advertising: The Case for a PR-First Approach
I often refer to myself as an Ad Man. I entered this business as a copywriter, and I…
YouTube Still Flourishing in the Age of TikTok
As the digital landscape becomes increasingly dominated by short-form vertical videos, epitomized by TikTok’s global surge, YouTube stands…
Branding the Holidays
How Coca-Cola and Montgomery Ward Shaped Christmas The iconic image of Santa Claus as a jolly man in…
Measuring PR Success
For decades, public relations professionals faced a significant challenge: quantifying the return on investment (ROI) of their efforts….
