Human Creativity

When Everything Becomes Easy for Everyone, Real Talent Matters More

At the Cannes Lions this year, marketing leaders debated once again how AI will change the industry. They…

The Outrage Economy Doesn’t Care What You Meant

What a Starbucks Korea tumbler promotion teaches marketers: a campaign can be innocent in intent, stupid in context…

Lions and Liars and Fears, Ai

The Cannes Lions, the advertising industries most prestigious awards, opens in two weeks. Last year it ended in…

Nike Got Caught. You’re Next.

AI copy is getting brands convicted in public, even if they didn’t use it. Here’s what the data…

The Human Edge in the AI Writing Revolution: Why Originality Matters

AI can churn out blogs, captions, and even visuals in seconds, but let’s face it—a lot of it…