When Everything Becomes Easy for Everyone, Real Talent Matters More
At the Cannes Lions this year, marketing leaders debated once again how AI will change the industry. They…
The Outrage Economy Doesn’t Care What You Meant
What a Starbucks Korea tumbler promotion teaches marketers: a campaign can be innocent in intent, stupid in context…
Lions and Liars and Fears, Ai
The Cannes Lions, the advertising industries most prestigious awards, opens in two weeks. Last year it ended in…
Siri Is Finally Waking Up. Is Your Brand Ready?
Apple’s long-awaited AI overhaul isn’t just a product upgrade. It’s the moment AI search goes mainstream on 1.5…
Nike Got Caught. You’re Next.
AI copy is getting brands convicted in public, even if they didn’t use it. Here’s what the data…
PR vs AI: Who Controls the Story Now?
When AI starts telling your story before you do the challenge for communicators isn’t speed—it’s control. There was…
Post-AI vs The Watercooler: Why Internal Comms Is Losing the Race for Employee Trust
The biggest threat to internal comms used to be a leak to the press or gossip in the…
Marketing to the Future: How Brands Are Winning Gen Alpha Before They Spend a Dime
Gen Alpha Aren’t Just Future Consumers—They’re Training the Algorithms That Will Decide What Everyone Buys. Many of us…
Marketing to the Machines: Selling in a World Where AI Makes Decisions
When Alexa, Siri, and ChatGPT decide what consumers buy, stream or binge-watch, your real customer isn’t human—it’s a…
Visual Search: Revolutionizing How We Discover Information
How Visual Search is Shaping Consumer Behavior and Unlocking New Opportunities for Brands I first experienced the magic…
