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Consumers Want Brands to Use AI Responsibly

Most consumers embrace the promise of AI, but are concerned about privacy, depersonalization and the absence of human…

Media Mix Modeling.
Is AI the Missing Piece in the Age-Old Puzzle?

The quest for the “holy grail” of marketing, a platform that precisely determines the optimal mix of marketing…

SEO Will Remain a Top Marketing Strategy in 2024

Did you know that 90.63% of websites get zero traffic from Google searches? For most businesses, that’s the…

How AI Can Improve Crisis Management

For decades, our agency has constructed crisis management plans for our clients and assisted them in averting and…

Let’s Get Personal. AI Unleashes The Potential Of Data for Personalized Marketing

Relevant and insightful data has always been crucial in crafting effective marketing. Since the rise of the Internet,…

ChatGPT Makes $@%# Up

As an AI language, ChatGPT and other similar AI models are powerful tools that can generate text that…

The Rise of Artificial Intelligence in the Retail Sector

The retail industry has always been at the forefront of embracing new technologies, and Artificial Intelligence (AI) is…