Work
Our clients rely on our decades of experience, thousands of brand assignments and countless
We create consumer brand recognition for outstanding BBC Studios programming and promote content licensing via proactive media relations, press tours and joint initiatives with major streaming services.
The result is consistent, high-profile coverage of Dr. Who, Top Gear and other premium entertainment in general, business, lifestyle and trade media.
PUBLIC RELATIONS | CONTENT
We developed an integrated, idea-driven marketing strategy amplified by top chefs and bloggers and including partnership programs with restaurants and retailers, events and special projects with media.
TABASCO® brand recognition has increased by 20+% on annual basis with consistently growing engagement and subscribers in social media.
PUBLIC RELATIONS | SOCIAL MEDIA | INFLUENCERS
To increase the reputation of Free Fire and build loyalty among mobile gamers in Russia, Kazakhstan, Kyrgyzstan and Ukraine, we developed an ongoing program with top lifestyle and gaming influencers, special projects with national media and a partnership with a major streaming event StreamFest.
During the first six months, the marketing activity resulted in a reach of over 50 million.
PUBLIC RELATIONS | INFLUENCERS | CONTENT
We steward the luxury watch brand, Girard-Perregaux, to maintain its allure and exclusive pedigree among highly selective consumers in an extremely competitive marketplace.
The result has been an annual increases in publicity and PR value, particularly in notoriously discriminating and faddish lifestyle media, as well as consistent client recognition in its GP BEST Review.
PUBLIC RELATIONS | CONTENT | EXPERIENTIAL
Brand Campaign
To overcome the challenge that consumers are familiar with the Filippo Berio packaging but have low recognition of the brand name, we brought together key influencers and consumers to lip sync our lyrics to Rossini’s “The Barber of Seville”.
The two-month integrated campaign resulted in a reach of 10.5 million in social media and a marked increase in brand name recognition.
DIGITAL MARKETING | ADVERTISING | SOCIAL MEDIA
As the brand’s exclusive agency in Russia, our 360º marketing initiatives for Italy’s top olive oil brand include rich storytelling, national television advertising and an innovative re-imagining of the company’s founder (who first sold olive oil under his name in 1867).
We obviously can’t take all the credit, but on our watch, Filippo Berio has become the number one olive oil.
DIGITAL MARKETING | ADVERTISING | PUBLIC RELATIONS
Crop Watch
In a remote corn field, Rose secretly created a 10,000 m2 crop circle that resembled the Samsung Gear S2. And then we got the whole world to notice!
This pre-launch activity generated more than 145 publicity items (national, regional, international) and social media posts with a reach of over 138 million.
DIGITAL MARKETING | PUBLIC RELATIONS | CONTENT
Peppa Pig Healthy Habits
Our work with the world’s most famous little pig included a mommy-blogger program to educate families on how to bring up a healthy and independent children, and also share their own parenting tips.
The six-month campaign delivered over 2.2 million media reach and a healthy growth of Peppa Pig social media following.
SOCIAL MEDIA | INFLUENCERS
Rose has created high consumer brand recognition for Italy’s top tomato brand, Mutti, by establishing a quality “tomato culture” through creative cooperation with authentic food and lifestyle influencers.
The result is on-going high-profile (and flavorful) organic integration in social media and frequent mentions in hard-to-please lifestyle media.
PUBLIC RELATIONS | SOCIAL MEDIA | INFLUENCERS
We have been responsible for hundreds of product launches, corporate programs, social media marketing, digital campaigns and some of the most significant cultural, educational and sports initiatives in the country (including five Olympic sponsorships), for Samsung as its exclusive product and corporate public relations agency for over 20 years.
We drove average annual publicity growth of 20% and helped transform Samsung into the most beloved consumer electronics brand.
PUBLIC RELATIONS | SOCIAL MEDIA | CONTENT
“Stronger Together” Video
We produced the first major video shot entirely in isolation during COVID 19 lockdown, with a hopeful message from Filippo Berio.
The video (and the “making of” clip) was generously shared by influencers and retail partners and featured in national media, resulting in a reach of 350,000+ within 3 weeks.
DIGITAL MARKETING | SOCIAL MEDIA | INFLUENCERS
Rose extended the reputation of Logitech beyond that of a producer of computer peripherals to become a leader in gaming, music devices and video conference equipment via proactive, integrated marketing communications and an intense community management and brand advocacy program.
As a result of reputation and sales growth, we received the Logitech EMEA award for best PR & Social Media strategy.
DIGITAL MARKETING | PUBLIC RELATIONS | SOCIAL MEDIA
The Cofix Taste Test
Our live taste tests in the streets of St. Petersburg putting fixed price coffee chain Cofix against its entrenched competitors delivered a winning message.
We raised curiosity about Cofix and the brand media visibility during its launch in St.Petersburg through significant media coverage.
PUBLIC RELATIONS | EXPERIENTIAL
Rose developed a PR-led integrated marketing strategy for Lexus – including numerous initiatives and events as well as onsite management of their fleet to engage media and influencers.
This resulted in consistent, high-profile coverage in lifestyle and automotive media, extensive traction among key lifestyle influencers and significantly enhanced brand loyalty.
PUBLIC RELATIONS | INFLUENCERS | EXPERIENTIAL
For Panerai, a unique but unknown in highly competitive Russian market, we developed equally unique marketing projects to raise the brand recognition including VIP events with SMOKE magazine for true aficionados of authentic luxury, annual Panerai Classic Yachts Challenge events, Moscow boutiques opening events, PR activity around Moscow Special Watch Edition launch and many more.
PR efforts has been delivering more than 250 publicity items each year in top national lifestyle and watch media.
ADVERTISING | PUBLIC RELATIONS | EXPERIENTIAL
Dasha
To introduce Garena’s first Russian Free Fire character, we engaged a popular cosplayer to portray “Dasha”, arranged interviews with major mobile gaming influencers and generated significant publicity in lifestyle and gaming media.
Our two-week campaign delivered an impressive 1.2 million reach via online gaming and lifestyle media, social media and influencers.
PUBLIC RELATIONS | SOCIAL MEDIA | INFLUENCERS
Dodo Pizza Partnership
By partnering with the category leader, Dodo Pizza, we managed a substantial sampling program and a compelling social media contest.
This campaign achieved a 550,000 reach in social media during its first week and a tangible increase in sales.
DIGITAL MARKETING | SOCIAL MEDIA | PROMOTION
Live Pages
Rose conceived and created Live Pages, a mobile app that brings classic literature to life with interactive content about characters and historical settings.
Live Pages became the highest ranked mobile app in Russia and resulted in more than 350 publications, radio and TV appearances.
DIGITAL MARKETING | PUBLIC RELATIONS | CORPORATE
To promote high quality and safe GSK products (Engerix B, Havrix, Coldrex, Panadol, Solpadeine), we filmed several television commercials, engaged high authority KOLs, partnered with medical professionals and pharmacists and staged numerous large and small scale events.
In addition to consistent annual growth in publicity, our campaigns and programs were awarded by GSK as the best in the EMEA region.
ADVERTISING | PUBLIC RELATIONS | CONTENT
Rose created MagiCuba, the first international festival of magic in Havana — with five days of city-wide theater, nightclub, circus and street performances, featuring the world’s greatest magicians.
Made the tourist season 2018 bright and full of unforgettable impressions for over 25,000 people around Havana.
MagiCuba entertained more than 50,000 Cubans, international tourists and magic enthusiasts from around the world who attended live performances, and millions more on Cuban television and via a documentary.
ADVERTISING | PUBLIC RELATIONS | BRANDING | EXPERIENTIAL
Lexus Music Experience
We turned the Lexus Music Experience, an exclusive concert series featuring Grammy Award Winner Thundercat, Deep Fried Friends, SBPCH and Mujuice, into compelling content and a 24/7 music stream to Lexus dealerships throughout Russia.
The three-month program accumulated over 37 publicity items in top lifestyle and music media and a reach of over 2.5 million in social media.
PUBLIC RELATIONS | EXPERIENTIAL | CONTENT
What do you get when you challenge consumers to impress two of Russia’s top pro-gamers by competing to create the most stylish Logitech G gaming mouse design?
You get over 4,400 entries, a highly engaged social media following, a treasure trove of user generated content and several very happy gamers who received a one-of-a-kind gaming mouse of their own design.
SOCIAL MEDIA | INFLUENCERS
#SpeakLavazza
Our entertaining #SpeakLavazza campaign emphasized the “Italian-ness” of the Lavazza brand by having key influencers communicate brand messages using our glossary of Italian hand gestures.
An outstanding 2 million reach was achieved through engaging video and static content during our 12-week campaign.
SOCIAL MEDIA | INFLUENCERS
Since an important step towards learning about a country is learning its culture, we created The Malaysia Festival for Tourism Malaysia featuring food, fashion, crafts, music and dance.
The three-day event in Kuzminki park in Moscow attracted 55,000 visitors, generated over 90 news items and reached 1.5 million via social media.
PUBLIC RELATIONS | SOCIAL MEDIA | EXPERIENTIAL
Our interactive YouTube video for new Candy Smart Washing Machines broke new ground by letting the viewer choose how the story ends for a dysfunctional young couple while learning about the unique features of the product.
The viral video raised curiosity among younger consumers to the new product.
DIGITAL MARKETING | SOCIAL MEDIA
We developed 3600 marketing initiatives to enhance Starbucks brand recognition as a leading coffee retailer via rich storytelling, media relations, partnership programs, experiential marketing, store openings and charity.
This resulted in substantial publicity growth and much increased presence in lifestyle and online entertainment media – with over 450 publicity items, including TV and radio, during the first 12 months.
PUBLIC RELATIONS | CONTENT | EXPERIENTIAL
Grill Fest
We partnered with Grill Fest 2021 and top chefs to create master classes that showcase the versatility of TABASCO® sauces by pairing them with a variety of food and drinks, from burgers to cocktails.
This partnership resulted in online publicity reach of over 50 million as well as 360,000 in social media.
PUBLIC RELATIONS | PROMOTION | EXPERIENTIAL
Lexus Design Award
The Lexus Design Award, held in collaboration with the British Higher School of Art and Design and featuring a jury of top architects and designers, became the centerpiece of an extensive CSR initiative.
The program accumulated 310 publicity items with a reach of over 1.2 million in media and social media during a 5-month period.
PUBLIC RELATIONS | INFLUENCERS | EXPERIENTIAL
Follow That Olive
Russian actress-influencer, Kristina Chicherina starred in our film, “Follow That Olive”, that took her from Tuscany olive groves to Moscow supermarkets and finally to a family dining table where the olive oil was served in dishes prepared by celebrity chef Marco Iachetta.
Extensive coverage and posts in social media resulted in a reach of more than 450,000.
PUBLIC RELATIONS | INFLUENCERS | CONTENT
FIFA World Cup
What are the best cheese snacks to choose while watching the FIFA World Cup?
Our FIFA-themed Mifroma cheese master classes for bloggers and influencers elevated the brand among sports enthusiasts.
INFLUENCERS | EXPERIENTIAL
Olympics Sponsorships
Rose managed communications for Samsung during five Olympic Games, including the Olympic Torch Relay with Russian celebrities such as Vladimir Tolstoy, Alexander Popov and Irina Rodnina.
Samsung’s association with the Olympic Games was an important turning point that helped to transform the company from a mass market Korean electronics business into a powerhouse global premium brand.
PUBLIC RELATIONS | CONTENT | CORPORATE
We managed all the promotional activities, partnership programs, loyalty programs and POS for Shell petrol stations.
Our highly engaging loyalty programs and promotions helped.
Shell to steadily grow its brand recognition as leading gas stations and convenience stores.
BRANDING | PROMOTION
Our launch of the legendary Shake Shack marked the arrival of gourmet fast food and was supported by integrated marketing activity that included Guerilla tactics that ensured a long line of consumers despite a bitter cold Russian winter.
Shake Shack instantly become a favorite Moscow eatery and received impressive publicity coverage in general, business, lifestyle media and city guides.
ADVERTISING | PUBLIC RELATIONS | EXPERIENTIAL
Rose turned the pop singer Dima Bilan into a driving force to raise the awareness of Neffos smartphones.
The Neffos X launch in Russia resulted in more than 250 publicity items and numerous tests and reviews in hi-tech media.
PUBLIC RELATIONS | SOCIAL MEDIA | INFLUENCERS
Coca-Cola & Fanta
We were Coca-Cola’s first agency in Russia and inadvertently sparked what became the famous cola war with Pepsi through an aggressive branding and advertising program that included Russia’s first radio, outdoor posters and trolley ads.
We helped dethrone PepsiCo (which had a nearly two-decade head start) and establish Coco-Cola brands as the category leader.
ADVERTISING | BRANDING | EXPERIENTIAL
We found a way to make automobile tires sexy through storytelling and high profile media projects and events.
We helped establish the reputation of Vredestein as the maker of “designer tires”.
PUBLIC RELATIONS | CONTENT | EXPERIENTIAL
Most Beautiful Legs
No doubt the highlight of a comprehensive marketing program for DuPont brands was our national campaign for Lycra (used in women’s stockings) which featured a national contest to find The Most Beautiful Legs as determined by a jury of fashion and media celebrities.
During this three-month program, we accumulated over 300 publicity items in national and regional media with over 150 media attending the Grand Finale event.
PUBLIC RELATIONS | CONTENT | EXPERIENTIAL
Rose provides PR and tradeshow support to Irdeto to create recognition among their clients who need confidence in protection of their platforms and applications.
Our long-term cooperation has resulted in higher publicity and much improved recognition of the brand.
PUBLIC RELATIONS | EXPERIENTIAL
Filippo Berio Live!
We brought the founder, Filippo Berio, to life as a brand spokesperson to meet consumers in Moscow and St. Petersburg, talk to bloggers, provide media interviews and organize fan contests.
Extremely positive coverage in general and lifestyle media, as well as blogger postings and consumer engagement resulted in reaching more than 150,000 for this relatively low-cost initiative.
PUBLIC RELATIONS | SOCIAL MEDIA | INFLUENCERS
Yasnaya Polyana Award
In 2003, Rose created the Yasnaya Polyana (Leo Tolstoy) Award for literature together with Samsung and the Tolstoy Family.
We grew Yasnaya Polyana into the most prestigious and famous literary awards and drove average annual publicity growth of 40%.
PUBLIC RELATIONS | CONTENT | CORPORATE
We introduced Teekanne in Russia as the tea with a German attitude through strong media relations, in-store promotions, tastings and pop-up tea cafes at most popular food events.
During our first 16 months , we accumulated over 160 publicity items and bloggers reviews with a cumulative 1.5 million reach in social media.
PUBLIC RELATIONS | SOCIAL MEDIA | CONTENT | EXPERIENTIAL
