Can You Bribe a Robot?
Marketers are already trying to game AI recommendations. But the robots may be smarter than we think. The…
Game, Set, Overmarketed.
Wimbledon is courting influencers and younger crowds so successfully that the tennis risks taking the backseat to the…
Your Website Has Two Audiences. Only One Has a Pulse.
For thirty years we built websites to seduce people and let search engines point the way. Now a…
Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Who Approved This?
Meta’s AI is quietly rewriting live ad campaigns, swapping out models, changing products and rewriting copy without waiting…
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
The End of Marketing Poppycock
Every clever claim now has to survive a regulator, a competitor, a journalist and an AI model. For…
What Happens When You Give a Pirate a Face Lift.
Why customers revolt when companies like Cracker Barrel, Spotify and Coca-Cola mess with the brands people thought they…
When Everything Becomes Easy for Everyone, Real Talent Matters More
At the Cannes Lions this year, marketing leaders debated once again how AI will change the industry. They…
The Outrage Economy Doesn’t Care What You Meant
What a Starbucks Korea tumbler promotion teaches marketers: a campaign can be innocent in intent, stupid in context…
