Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
When Everything Becomes Easy for Everyone, Real Talent Matters More
At the Cannes Lions this year, marketing leaders debated once again how AI will change the industry. They…
The Outrage Economy Doesn’t Care What You Meant
What a Starbucks Korea tumbler promotion teaches marketers: a campaign can be innocent in intent, stupid in context…
Lions and Liars and Fears, Ai
The Cannes Lions, the advertising industries most prestigious awards, opens in two weeks. Last year it ended in…
Siri Is Finally Waking Up. Is Your Brand Ready?
Apple’s long-awaited AI overhaul isn’t just a product upgrade. It’s the moment AI search goes mainstream on 1.5…
Nike Got Caught. You’re Next.
AI copy is getting brands convicted in public, even if they didn’t use it. Here’s what the data…
Google Lied to Your Dashboard for a Year.
For fifty weeks, the world’s most trusted marketing measurement tool was quietly reporting fantasy numbers. The real scandal isn’t…
You Can’t Wing It.
When an unprepared executive sits down in front of a camera, the cost isn’t just embarrassment — it’s…
BORROWED BRILLIANCE. The Art of Building on Someone Else’s Equity.
From Shake Shack to Samsung to Zara — some of the most successful brands in the world have…
