Marketing Is a Loaded Gun. Let’s Stop Giving It to Idiots.
Good marketing can build a company. Bad marketing can humiliate it, cost millions, destroy partnerships and get senior…
Does AI Work Better When You Talk Dirty to It?
Consumers have discovered that swearing at machines can make ads disappear and being rude to AI may even…
Can You Bribe a Robot?
Marketers are already trying to game AI recommendations. But the robots may be smarter than we think. The…
Game, Set, Overmarketed.
Wimbledon is courting influencers and younger crowds so successfully that the tennis risks taking the backseat to the…
Your Website Has Two Audiences. Only One Has a Pulse.
For thirty years we built websites to seduce people and let search engines point the way. Now a…
Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
When Everything Becomes Easy for Everyone, Real Talent Matters More
At the Cannes Lions this year, marketing leaders debated once again how AI will change the industry. They…
The Outrage Economy Doesn’t Care What You Meant
What a Starbucks Korea tumbler promotion teaches marketers: a campaign can be innocent in intent, stupid in context…
Lions and Liars and Fears, Ai
The Cannes Lions, the advertising industries most prestigious awards, opens in two weeks. Last year it ended in…
