Why You Should Vandalize Your Own Brand
The strongest brands spend years teaching us what to expect from their logos, packaging and other distinctive assets….
Celebrities Are Taking Equity Instead of Fees — and the Advertising Is Better For It.
Talent now wants shares and a seat in the editing suite, not a cheque. What that buys, what…
You Can Now Advertise on ChatGPT. But You Can’t Make It Recommend You.
OpenAI’s ad business reached $1 billion in 200 days. The brands ChatGPT actually recommends mostly aren’t paying. Here’s…
Marketing Is a Loaded Gun. Let’s Stop Giving It to Idiots.
Good marketing can build a company. Bad marketing can humiliate it, cost millions, destroy partnerships and get senior…
Does AI Work Better When You Talk Dirty to It?
Consumers have discovered that swearing at machines can make ads disappear and being rude to AI may even…
Can You Bribe a Robot?
Marketers are already trying to game AI recommendations. But the robots may be smarter than we think. The…
Game, Set, Overmarketed.
Wimbledon is courting influencers and younger crowds so successfully that the tennis risks taking the backseat to the…
Your Website Has Two Audiences. Only One Has a Pulse.
For thirty years we built websites to seduce people and let search engines point the way. Now a…
Don’t Become a Stock Brand
When brands let AI stand in for judgment instead of craft, the result isn’t controversial, it’s just generic….
Melts In Your Mouth. Not In Your Brand.
Mars thought it was running a harmless brand ad. Britain’s regulator saw it differently. One of the first…
