Insight

The Death of Demographics and the Rise of Consumer Cohorts

As far as we are concerned, demographics are dead.   Yet virtually every marketing brief we receive indicates…

Getting Marketing On Board

This article first appeared in VAB News, the newsletter of the Virtual Advisory Board, Issue No. 7 | 2020…

Are You Creatively Fit?

Like most things in life, some people may have greater aptitude for certain pursuits — physical or intellectual….

What Is Your Company’s Reputation Worth?

Is Social Media The New Public Relations? Many aspects of social media applied to business are really an…

Using Social Media To Shock & Awe Your Customers

It should come as no surprise that clever hotels are now monitoring social media posts by customers and…

Do Senior Managers Kill Creativity?

I recently read about a study by Nielsen Co. about the affect of senior management on new product…