Reversal Of Fortune. Legacy Media Advertising Makes A Comeback
It’s difficult to ignore the explosive growth of digital media advertising since it emerged in 1994 when the…
Cutting Through The Media Clutter
How Brands Continue to Capture Hearts and Minds Through Storytelling In the fast-paced ever-competitive world of public relations,…
Let’s Get Personal. AI Unleashes The Potential Of Data for Personalized Marketing
Relevant and insightful data has always been crucial in crafting effective marketing. Since the rise of the Internet,…
Marketing Is Harder Than It Looks
What’s wrong with this picture? “Buy 2, Get 1”. Huh? Well, we know what they meant to say. But…
Embracing Branding: A Modern Approach
for Family Offices
Embracing Branding: A Modern Approach for Family Offices Family Offices, dedicated private wealth management advisors for ultra-high net…
Back To The Future. How Brands Leverage The Appeal Of The Past To Reach The Generation Of The Future
To mark its 125th anniversary, Pepsi launched a new logo. This will be their first update of the…
Think Small. Big Results From Small Influencers
There’s a great scene in the 1982 film: “My Favorite Year”, where Alan Swan, a character loosely based…
ChatGPT Makes $@%# Up
As an AI language, ChatGPT and other similar AI models are powerful tools that can generate text that…
Unlocking The Secret To Multi-Influencer Marketing
Influencer marketing has become a go-to strategy for brands looking to more closely connect with their target audience….
The Ten Commandments Of Brand Storytelling
It can be said that there are no rules to storytelling, but you break them at your peril. …
