Moscow – May 31, 2021 | Rose, a leading integrated advertising, digital and content marketing agency, turned all eyes to its client, TABASCO®️, at the legendary and long-awaited Russian Grill Fest, previously delayed because of the Covid-19 Pandemic.
The brand was represented in nearly all events at the festival. Chef Mark Statsenko gave a master class using various TABASCO®️ pepper sauces. Chefs Pavel Golkovsky and Mikhail Pozdnyakov from Primbeef Bar prepared sausages and burgers with TABASCO® Chipotle and TABASCO® Original Red. Guests of the festival were also offered spicy cocktails with TABASCO® Habanero by mixologists in the “Happy Lifestyle” and “Smoke is” corners.
“Just like us, brands are gradually returning to the usual rhythm of life during the second year of the pandemic via live events. We made TABASCO® the highlight of Russian Grill Fest by creatively incorporating its full range of sauces into original recipes for its eager fans,” said Galina Savina, General Director of Rose Agency.