Rose, a leading digital, public relations, and content marketing agency, has been chosen by Little Caesars® Pizza to launch the brand in the Russian market. Rose will execute a range of integrated marketing activities for the world’s third largest pizza chain, including digital marketing, public relations, influencer communications, social media and events.
Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars has stores in each of the 50 States and 27 countries and territories. It’s signature HOT-N-READY model gives customers the easy and quick option to simply stop in and carry out a selection of freshly made pizzas and side items without waiting or ordering ahead.
Little Caesars has been voted the Best Value brand in the USA for over 14 years according to a nationwide survey.
“Rose has extensive experience in the food retail category, and we are honored to apply our creative approach to the launch of Little Caesars in Russia,” said Galina Savina, Rose General Director.