Rose Launches “Ask a Chef” Program for Filippo Berio

Rose Launches “Ask a Chef” Program for Filippo Berio

Moscow – May 20, 2021 | Rose, a leading integrated advertising, digital and content marketing agency, launched the project “Ask A Chef” in social networks on behalf of client Filippo Berio, the leading Italian premium olive oil brand.

Despite the growing popularity of olive oil in Russia, consumers still have more questions than answers – from how to choose and use different types of olive oil to simple and easy recipes.

Filippo Berio, with more than 150 years of history, inspired its social media fans to ask questions about olive oil — with prizes for the most inquisitive consumers.  Marco Iachetta, the Filippo Berio brand chef, answered hundreds of questions via Instagram.

 “Ask A Chef’ is an excellent example of a brand leveraging its wealth of useful and interesting information to entertain and engage fans of Italian cuisine. The project is a success and will be repeated,” said Galina Savina, Rose General Director.