John Rose
Creative director, author and Rose founder, John Rose writes about creativity, marketing, business, food, vodka and whatever else pops into his head. He wears many hats.
Public Relations Takes Center Stage
We have referred to ourselves as professional storytellers for many years. Now, inspired by the impact of social…
About That Tagline
I have a love/hate relationship with taglines. On the one hand, the summing up of a brand’s proposition…
What Is Your Company’s Reputation Worth?
Is Social Media The New Public Relations? Many aspects of social media applied to business are really an…
Do Senior Managers Kill Creativity?
I recently read about a study by Nielsen Co. about the affect of senior management on new product…
Using Social Media To Shock & Awe Your Customers
It should come as no surprise that clever hotels are now monitoring social media posts by customers and…
