Rose Releases “Follow That Olive”, a Filippo Berio Brand Film Starring Christina Chicherina
Moscow – April 8, 2019 | Rose, a leading integrated digital, PR and content marketing agency, conceived, produced and premiered “Follow That Olive”, a brand film for Filippo Berio, the Italian premium olive oil brand. The plot follows the journey of an olive as it makes its way from Tuscan olive groves, the birthplace of Filippo Berio, to Russian supermarkets and, ultimately to the table of a Moscow family.
The film is hosted by Christina Chicherina, a popular actress and Instagram influencer and Marco Iachetta, the chef of the La Scarpetta restaurant where the film premier took place. During the event, Marco shared tips on how to choose, taste and cook with olive oil. The event concluded with a festive Italian dinner where every dish, including dessert, featured Filippo Berio olive oil.
“The film is not just about an olive oil, but about the amazing people who produce it with passion, love and dedication to Italian tradition, culture and cuisine,” said Galina Savina, Rose General Director. The video is available here.
