Media Mix Modeling.
Is AI the Missing Piece in the Age-Old Puzzle?
The quest for the “holy grail” of marketing, a platform that precisely determines the optimal mix of marketing…
Beyond Advertising: The Case for a PR-First Approach
I often refer to myself as an Ad Man. I entered this business as a copywriter, and I…
YouTube Still Flourishing in the Age of TikTok
As the digital landscape becomes increasingly dominated by short-form vertical videos, epitomized by TikTok’s global surge, YouTube stands…
Branding the Holidays
How Coca-Cola and Montgomery Ward Shaped Christmas The iconic image of Santa Claus as a jolly man in…
Measuring PR Success
For decades, public relations professionals faced a significant challenge: quantifying the return on investment (ROI) of their efforts….
SEO Will Remain a Top Marketing Strategy in 2024
Did you know that 90.63% of websites get zero traffic from Google searches? For most businesses, that’s the…
Voice Search Marketing: The Next Frontier
in Digital Strategy
Stop me if you heard this one: “My wife asked me why I was speaking so softly at…
Why Your Company Needs a Chatbot
I hate communicating with businesses. I hate being put on hold. I hate explaining my inquiry or complaint…often…
The Advantage of Long-Term Influencer Relationships
Influencer marketing, once a novel approach, has evolved into a cornerstone of a modern marketing strategy. Today, the…
Listen Up! The Re-Emergence of Audio Marketing
My career in marketing began as an account executive at a Boston radio station. Though I spent much…
