John Rose
Creative director, author and Rose founder, John Rose writes about creativity, marketing, business, food, vodka and whatever else pops into his head. He wears many hats.

Beyond the Click: Why Smart Companies Are Rebalancing Performance and Brand

As performance marketing matures and AI transforms how we buy attention, brand value is reasserting itself as the…

Trust Can’t Be Bought: Why Earned Media Still Rules

In a world overflowing with content, the brands that win aren’t the loudest — they’re the ones others…

Why Smart Brands Are Training AI on Their Own BS

AI tools have become unavoidable, the brands that will stand out aren’t the ones that adopt the fastest….

Marketing Attitude: How Great Brands Stay in the Air

Why the world’s most successful brands keep increasing their marketing investment—and what happens to the ones that don’t….

Why Slogans Still Matter?

The enduring power of the slogan—and why the world’s most memorable brands still use them. I grew up…

Are You Actually a Lifestyle Brand—Or Just Playing One on Instagram?

From soap to granola bars to body lotion, every brand today wants to mean something deeper. But when…

What Are You Hiding? Why Transparent Pricing Wins Customers

Price transparency isn’t just a finance decision—it’s a marketing power move. In a world of instant access and…

Marketing’s New Superpower: Knowing When Not to Post

Silence can be a brand’s smartest move. It’s important to know when to post, when to pause, and…

The Backwards Genius of Counterintuitive Marketing

Not playing by the so-called rules can be very effective in marketing. When brands break expectations, challenge industry…

What Fashion and Food Collabs Teach Us About Branding

How brands are blending haute couture and haute cuisine, or fast food and fast-moving consumer goods, to captivate…