What’s Next for Marketing Research: Are Humans Still in the Game?
As AI continues to infiltrate every facet of business, marketing research stands at a crossroads between human intuition…
Why Most Ideas Suck at First (And That’s Okay)
Most great ideas start out messy and unpolished. The creative process requires time, diligence, and a willingness to…
The Courage to Create: Why Taking Risks is Key to Creativity
Creativity isn’t about playing it safe—true innovation requires courage, discomfort, and risk. Great ideas actually emerge from moments…
The Rise of Resale: How Circular Fashion is Changing Consumer Behavior
The rise of resale is transforming the fashion industry and beyond, making second-hand shopping popular and sustainable. This…
The Future of Loyalty Programs: Beyond Points and Discounts
Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…
The Subscription Economy: Why Brand Move Forward Recurring Revenue Models
From weekly milk deliveries from the last century to today’s AI-driven digital platforms, recurring revenue models have evolved…
Meet Gen Alpha: The Digital Natives Shaping the Future of Consumerism and What Brands Need to Know.
So I’m in an airport lounge, waiting for my flight. I’m seated across from a mother and her…
Why Brands Are Betting on AI-Generated Influencers
From cost savings to creative freedom, virtual influencers are redefining brand engagement across the globe. As someone who…
60 Essential Behavioral Science Terms Every Marketer Should Know
Spark your strategy with the psychology hacks that influence every Click, Swipe and Buy. I’ve always believed that…
Micro-Moments Marketing is a Thing
Navigating the New Frontier of Instant Consumer Engagement. We live in a “I want it now” world, where…
