The Importance of IR for Private Companies
Building Trust, Ensuring Transparency and Driving Growth through Strategic Investor Relations. Investor Relations (IR) has long been the…
Is Your Company Prepared for a Narrative Attack?
The Stakes Have Never Been Higher in this Era of Brand Disinformation and Deep Fakes. Imagine waking up…
Closing The Green Price Gap
Consumer Desire for Sustainable Goods Versus the Willingness to Pay for Them …and What Marketers Should Do About…
Is it Time to Rethink Your Target Audience?
Even the best marketing campaigns fall flat if they’re aimed at the wrong people. The business landscape is…
The Difference Between Mission, Vision and Positioning Statements and Why Each Are Important.
A Four-Minute Marketing Refresher. When presenting strategy documents, I’m often reminded that many people in roles at agencies…
Should AI Write Your Next Press Release?
Sure, but only if you already know what a great press release is supposed to look like. Artificial…
Artificial Intelligence or Artificial Intimacy?
The Diminishing Sincerity of AI-Generated Communication I take interpersonal communications seriously. I value the impact a few well-chosen,…
Why We Should Label Our AI Content – A Guide for Marketers
Detailed guidelines for marketers on how to transparently label AI-generated content, highlighting the importance of disclosure for maintaining…
A 5-Minute Guide to Brand Partnering
How Strategic Co-Branding and Partnerships Harness Shared Values (and Resources) to Amplify Market Reach, Drive Growth, Spark Innovation…
The Future of Branding
Trends to Watch in 2024 As the digital age accelerates, so too do the expectations of consumers. They…
