John Rose
Creative director, author and Rose founder, John Rose writes about creativity, marketing, business, food, vodka and whatever else pops into his head. He wears many hats.

The Myth of the Lone Genius: Why Collaboration Fuels Creativity

Collaboration ignites creative breakthroughs—but it’s a delicate balance. When done well, it transforms good ideas into extraordinary ones;…

Visual Search: Revolutionizing How We Discover Information

How Visual Search is Shaping Consumer Behavior and Unlocking New Opportunities for Brands I first experienced the magic…

Learn to Take a Punch: Why Rejection Fuels Creativity   

Rejection isn’t just a painful inevitability in the creative process—it’s an essential ingredient for growth. For those willing…

What’s Next for Marketing Research: Are Humans Still in the Game?   

As AI continues to infiltrate every facet of business, marketing research stands at a crossroads between human intuition…

Why Most Ideas Suck at First (And That’s Okay)

Most great ideas start out messy and unpolished. The creative process requires time, diligence, and a willingness to…

The Courage to Create: Why Taking Risks is Key to Creativity   

Creativity isn’t about playing it safe—true innovation requires courage, discomfort, and risk. Great ideas actually emerge from moments…

FIGHT THE FAKE: Crisis Communications in the Age of Misinformation   

Navigating the new frontier of misinformation requires brands to use advanced tools and authentic narratives to protect their…

The Rise of Resale: How Circular Fashion is Changing Consumer Behavior   

The rise of resale is transforming the fashion industry and beyond, making second-hand shopping popular and sustainable. This…

The Future of Loyalty Programs: Beyond Points and Discounts   

Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…

The Subscription Economy: Why Brand Move Forward Recurring Revenue Models   

From weekly milk deliveries from the last century to today’s AI-driven digital platforms, recurring revenue models have evolved…