Think Small. Big Results From Small Influencers
There’s a great scene in the 1982 film: “My Favorite Year”, where Alan Swan, a character loosely based…
ChatGPT Makes $@%# Up
As an AI language, ChatGPT and other similar AI models are powerful tools that can generate text that…
Unlocking The Secret To Multi-Influencer Marketing
Influencer marketing has become a go-to strategy for brands looking to more closely connect with their target audience….
The Ten Commandments Of Brand Storytelling
It can be said that there are no rules to storytelling, but you break them at your peril. …
If You Hear the Thunder It’s Too Late To Build The Ark
What Noah can teach us about Crisis Management Planning We all know the bible story of Noah’s Ark…
Are You Creatively Fit?
Like most things in life, some people may have greater aptitude for certain pursuits — physical or intellectual….
How to Choose an Agency
John Rose Plan to hire a marketing or creative services agency? Download this free booklet first. Hiring a new…
How to Choose an Agency
John Rose Plan to hire a marketing or creative services agency? Download this free booklet first. Hiring a new…
Loyalty And Reward Promotions Drive Sales And Protect Brands During Economic Downturns
It is painfully obvious that during economic downturns spending patterns can shift dramatically. Consumers generally eat at restaurants…
Marketing Is Like Sex. Everybody Thinks They’re Good at It
When marketing is done really well, it can be so transformative that it can forever alter the fortunes…
