Marketing Is Like Sex. Everybody Thinks They’re Good at It
When marketing is done really well, it can be so transformative that it can forever alter the fortunes…
The Death of Demographics and the Rise of Consumer Cohorts
As far as we are concerned, demographics are dead. Yet virtually every marketing brief we receive indicates…
Getting Marketing On Board
This article first appeared in VAB News, the newsletter of the Virtual Advisory Board, Issue No. 7 | 2020…
Type Size Matters
I know that companies don’t make their digital and print designs unreadable to older audiences (or people with…
Before The IPO
Investor Relations should ideally begin years before a company registers to float its shares on a domestic…
Marketing Overload?
When I began in this business, the Communications Mix primarily referred to a combination of conventional media vehicles…
Public Relations Takes Center Stage
We have referred to ourselves as professional storytellers for many years. Now, inspired by the impact of social…
About That Tagline
I have a love/hate relationship with taglines. On the one hand, the summing up of a brand’s proposition…
What Is Your Company’s Reputation Worth?
Is Social Media The New Public Relations? Many aspects of social media applied to business are really an…
Do Senior Managers Kill Creativity?
I recently read about a study by Nielsen Co. about the affect of senior management on new product…
