Your Customers Are Deciding Without Visiting You
More than half of Google searches now end without anyone clicking a website. Add TikTok search, Amazon, Instagram…
Subscription Overload: Consumers Aren’t Cancelling Brands, They’re Cancelling Complexity
The subscription model didn’t fail. It overreached. What we’re seeing now isn’t collapse but erosion, as consumers quietly…
Growing Sales by Reducing Choices
The next growth lever isn’t adding features, SKUs or options. It’s removing friction, decisions and doubt. Brands that…
Many Happy Returns: Your Brand Is Now Judged by How Easily It Can Be Sent Back.
Once upon a time, product returns and service cancellations were an accounting problem. Today they’re a branding decision,…
Why Consumers Now Trust Strangers More Than Brands
From reviews, to Reddit, to creators you’ve never met, trust has moved sideways. Brands didn’t lose it overnight….
Why Premium Is No Longer About Quality
Quality still matters. It’s just no longer the only reason people pay more. Premium today is psychological, operational…
Playing it Safe is Slowing Brand Growth
Brands are more cautious than they were even a few years ago, just as AI has made safe,…
Are Your Customers Loyal or Just Temporarily Trapped?
For decades, marketers have congratulated themselves on building loyalty. But much of what we call loyalty is really…
Why the UAE May Be the World’s Most Advanced Test Market
Most brands test in safe, familiar markets and then wonder why global rollouts fail. The UAE does the…
Mickey Mouse vs AI: What Brands Still Control
Today, consumers discover products in fragments and waves…not based on some date in your marketing calendar. Modern launches…
