PR vs AI: Who Controls the Story Now?
When AI starts telling your story before you do the challenge for communicators isn’t speed—it’s control. There was…
Post-AI vs The Watercooler: Why Internal Comms Is Losing the Race for Employee Trust
The biggest threat to internal comms used to be a leak to the press or gossip in the…
Post-Performance Marketing: Why ROAS Might Be the Least Interesting Metric You Track
Return on Advertising Spend (ROAS) tells you what happened today. Brand lift, equity and trust tell you if…
Primed to Buy: The Decoy Effect
Price isn’t just a number—it’s a narrative. From Delta to Dyson to Nespresso, smart brands use the decoy…
Cognitive Load Marketing
Why Too Many Choices Are Tanking Your Conversion Rates (Or, How to Stop Stressing Out Your Customers Before…
Scarcity Is Back in Style: From Flash Drops to Friction-First Funnels
Why Saying No Might Be the Sexiest Thing a Brand Can Do Right Now. Forget “always on.” The…
Marketing Like It’s 1999
Why Old-School Tactics Are Back and Working Better Than Ever. We once created a jingle for a sneaker…
Are We Entering the Post-Influencer Era?
The influencer bubble isn’t bursting. It’s quietly losing air. That hissing sound you hear is all the trust…
Brand Founder as Influencer: The High-Wire Act of Being the Brand
In 2025, founders aren’t just running companies — they’re running content channels. Here’s how turning the people behind…
How Even the Coolest Brands Age Out on Social Without Realizing It
From cult darlings to clearance racks — why even the most iconic brands lose their edge and how…
