Pricing Strategy
Subscription Overload: Consumers Aren’t Cancelling Brands, They’re Cancelling Complexity
The subscription model didn’t fail. It overreached. What we’re seeing now isn’t collapse but erosion, as consumers quietly…
Are Your Customers Loyal or Just Temporarily Trapped?
For decades, marketers have congratulated themselves on building loyalty. But much of what we call loyalty is really…
Primed to Buy: The Decoy Effect
Price isn’t just a number—it’s a narrative. From Delta to Dyson to Nespresso, smart brands use the decoy…
