PR
PR Now Means Getting Quoted by Machines
Why PR in the Age of AI Is About Getting Remembered by Machines, Not Just Humans I’ve always…
Trust Can’t Be Bought: Why Earned Media Still Rules
In a world overflowing with content, the brands that win aren’t the loudest — they’re the ones others…
The Difference Between Mission, Vision and Positioning Statements and Why Each Are Important.
A Four-Minute Marketing Refresher. When presenting strategy documents, I’m often reminded that many people in roles at agencies…
Should AI Write Your Next Press Release?
Sure, but only if you already know what a great press release is supposed to look like. Artificial…
