Are You Actually a Lifestyle Brand—Or Just Playing One on Instagram?
From soap to granola bars to body lotion, every brand today wants to mean something deeper. But when…
What Are You Hiding? Why Transparent Pricing Wins Customers
Price transparency isn’t just a finance decision—it’s a marketing power move. In a world of instant access and…
Marketing’s New Superpower: Knowing When Not to Post
Silence can be a brand’s smartest move. It’s important to know when to post, when to pause, and…
The Backwards Genius of Counterintuitive Marketing
Not playing by the so-called rules can be very effective in marketing. When brands break expectations, challenge industry…
Marketing Research: What’s Real, What’s Garbage–a Refresher for Marketers
Many brands turn to surveys and focus groups hoping for a glimpse into the future, treating research like…
60 Essential Behavioral Science Terms Every Marketer Should Know
Spark your strategy with the psychology hacks that influence every Click, Swipe and Buy. I’ve always believed that…
Price Surge
How Dynamic Pricing and Flash Sales Are Shaping Retail. Back in my university days, we were drilled in…
Getting Multi-Brand Marketing Right
How companies large and small can use multiple brands to fuel innovation, gain a competitive edge and accelerate…
Mashup Marketing
How Innovative Product Combinations and Novel Marketing Tactics Can Spark Consumer Excitement and Revitalize Your Brand Imagine savoring…
