The Invisible Media Problem
Digital advertising has perfected the science of buying impressions. The trouble is that impressions are not the same…
Marketing Under Missile Fire
When a streak of light in the night sky suddenly halts and flashes followed by the thunder of…
How Retail Media Is Reshaping Marketing Budgets
Retail media — advertising sold inside platforms like Amazon and Alibaba — is now the fastest-growing major advertising…
Your Customers Are Deciding Without Visiting You
More than half of Google searches now end without anyone clicking a website. Add TikTok search, Amazon, Instagram…
Playing it Safe is Slowing Brand Growth
Brands are more cautious than they were even a few years ago, just as AI has made safe,…
Are Your Customers Loyal or Just Temporarily Trapped?
For decades, marketers have congratulated themselves on building loyalty. But much of what we call loyalty is really…
The End of Launch Day
Today, consumers discover products in fragments and waves…not based on some date in your marketing calendar. Modern launches…
Are We All in Denial? The Great AI Delusion of Human Exceptionalism
At the Athar Festival of Creativity, optimism and panic shared the stage. In this sharp, unsentimental essay, we…
The Three-Legged Dog Principle of Creativity: Why Audacity Beats Safe Thinking
Great ideas don’t wait for permission. They start with imagination, risk and the nerve to do what’s never…
The Attention Rebellion: When AI Starts Saying “No” on Our Behalf
After decades in the business of grabbing attention, I’m watching AI take it back. The next marketing challenge…
