Earned Media

AI Is Rewriting the Crisis Communications Playbook

How AI is accelerating crises, reshaping public trust and forcing brands to rebuild their entire response strategy. More…

PR for Robots: How Publicity Fuels Sales in a World Run by Machines

AI now decides what gets seen, trusted and bought. If you’re not in credible media, the machines will…

PR Now Means Getting Quoted by Machines

Why PR in the Age of AI Is About Getting Remembered by Machines, Not Just Humans I’ve always…

Trust Can’t Be Bought: Why Earned Media Still Rules

In a world overflowing with content, the brands that win aren’t the loudest — they’re the ones others…