Digital Strategy

Who’s the Boss? AI Agents: Will They Work for Us, or Will We Work for Them?

As we all grapple with integrating AI into our strategies, a new revolution may be upon us —AI…

Is Your Brand Stuck in the Algorithm Loop?

Exploring how algorithms fuel sameness and how brands must break free to rediscover originality. A few weeks ago,…

Marketing to the Machines: Selling in a World Where AI Makes Decisions

When Alexa, Siri, and ChatGPT decide what consumers buy, stream or binge-watch, your real customer isn’t human—it’s a…

Why Brands Are Betting on AI-Generated Influencers  

From cost savings to creative freedom, virtual influencers are redefining brand engagement across the globe. As someone who…