Are You Actually a Lifestyle Brand—Or Just Playing One on Instagram?
From soap to granola bars to body lotion, every brand today wants to mean something deeper. But when…
The Backwards Genius of Counterintuitive Marketing
Not playing by the so-called rules can be very effective in marketing. When brands break expectations, challenge industry…
The Death of Discounts: How Brands Are Winning Without Price Cuts.
The world’s most successful brands aren’t racing to the bottom with endless markdowns. Instead, they’re driving demand, loyalty,…
Why Marketers Should Make New Year’s Resolutions
To get you started, here are 10 actionable resolutions to help your brand thrive and connect in 2025….
Meet Gen Alpha: The Digital Natives Shaping the Future of Consumerism and What Brands Need to Know.
So I’m in an airport lounge, waiting for my flight. I’m seated across from a mother and her…
Micro-Moments Marketing is a Thing
Navigating the New Frontier of Instant Consumer Engagement. We live in a “I want it now” world, where…
Getting Multi-Brand Marketing Right
How companies large and small can use multiple brands to fuel innovation, gain a competitive edge and accelerate…
