Brand Loyalty
Many Happy Returns: Your Brand Is Now Judged by How Easily It Can Be Sent Back.
Once upon a time, product returns and service cancellations were an accounting problem. Today they’re a branding decision,…
Why Consumers Now Trust Strangers More Than Brands
From reviews, to Reddit, to creators you’ve never met, trust has moved sideways. Brands didn’t lose it overnight….
Playing it Safe is Slowing Brand Growth
Brands are more cautious than they were even a few years ago, just as AI has made safe,…
Are Your Customers Loyal or Just Temporarily Trapped?
For decades, marketers have congratulated themselves on building loyalty. But much of what we call loyalty is really…
The Future of Loyalty Programs: Beyond Points and Discounts
Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…
Gen Z’s CSR Revolution: Making Brands Walk the Talk
How History’s Most Influential Consumers Are Reshaping Corporate Values—And What Your Brand Must Do to Stay Relevant. No…
