PR vs AI: Who Controls the Story Now?
When AI starts telling your story before you do the challenge for communicators isn’t speed—it’s control. There was…
Post-AI vs The Watercooler: Why Internal Comms Is Losing the Race for Employee Trust
The biggest threat to internal comms used to be a leak to the press or gossip in the…
Marketing to the Future: How Brands Are Winning Gen Alpha Before They Spend a Dime
Gen Alpha Aren’t Just Future Consumers—They’re Training the Algorithms That Will Decide What Everyone Buys. Many of us…
Marketing to the Machines: Selling in a World Where AI Makes Decisions
When Alexa, Siri, and ChatGPT decide what consumers buy, stream or binge-watch, your real customer isn’t human—it’s a…
Visual Search: Revolutionizing How We Discover Information
How Visual Search is Shaping Consumer Behavior and Unlocking New Opportunities for Brands I first experienced the magic…
Is the Metaverse Still a Thing?
The Metaverse Quietly Expands in the Shadow of AI As I navigate the current buzz around AI, it’s…
Should AI Write Your Next Press Release?
Sure, but only if you already know what a great press release is supposed to look like. Artificial…
Artificial Intelligence or Artificial Intimacy?
The Diminishing Sincerity of AI-Generated Communication I take interpersonal communications seriously. I value the impact a few well-chosen,…
Consumers Want Brands to Use AI Responsibly
Most consumers embrace the promise of AI, but are concerned about privacy, depersonalization and the absence of human…
Media Mix Modeling.
Is AI the Missing Piece in the Age-Old Puzzle?
The quest for the “holy grail” of marketing, a platform that precisely determines the optimal mix of marketing…
