Rose Produces Video Messaging for Leading Olive Oil Brand & While Observing Strict Stay-at-home Orders
Moscow – Russia, April 24, 2020 | Rose, a leading integrated digital, advertising and content marketing agency, created and produced a film for the Italian olive oil brand Filippo Berio about the importance of being strong together, while surviving in self-isolation during the earliest days of the COVID-19 pandemic.
The film features a heartening story about a young woman and a young man living in a Moscow apartment tower. Though they are many floors apart while in Covid-19 quarantine, they prepare and share a meal together. The film is accompanied by an inspiring appeal from Filippo Berio: ”Though these uncertain times may keep us apart, we must be strong together. Be safe. Stay healthy. We’ll get through this.”
The challenge for Rose was to create appropriate and sensitive messaging for the brand while also finding a way to produce the film while observing strict Russian shelter-in-place orders. Rose wrote the script, found a filmmaker and his girlfriend staying together in Moscow who could provide their apartment as a backdrop and act as cameraman and talent (and the good fortune of she being a professional make-up artist). Pre- and post-production were done remotely, including voice-over talent in Sochi, together with agency supervision and client approvals via video calls.
“It’s a challenging way to produce content. But we all have adapt to these difficult times and be extra creative with our ideas and sensitive to health concerns during the production process,” said Rose General Director, Galina Savina.
Please, click here to see the video and here to see how video was made.
