Filippo Berio Live!
Rose implements an unconventional integrated marketing campaign for Filippo Berio by breathing life into its ___ year-old founder
Moscow – October 15, 2019 | Rose, a leading integrated digital, advertising and content marketing agency, launched “Filippo Berio Live!” for the Italian premium olive oil brand Filippo Berio.
The focus of the campaign is based on a consumer insight uncovered by Rose that consumers recognize the packaging but fail to recall the name of the brand, the only olive oil with the name of its founder, Filippo Berio. Rose brought Filippo Berio back to life to put a face behind the name and promote its heritage and values.
Filippo Berio, portrayed by actor David Danelia Lizarralde, “traveled” to Moscow and St. Petersburg, where he did some well-documented sightseeing, visited supermarkets, met with fans, gave interviews to media and co-hosted cooking classes with food bloggers. The highlights of his visit to Russia were shared on Filippo Berio social media pages and covered by media.
“We love working with the Filippo Berio brand, which is always open to new and creative ways to engage consumers.” said Rose General Director Galina Savina.
