Rants

How Many Emails Before They Hate You? Rethinking Cadence, Consent & Inbox Sanity

Your inbox isn’t a suggestion box—it’s a battlefield, and most brands are lobbing grenades instead of sending messages…

Artificial Intelligence or Artificial Intimacy?

The Diminishing Sincerity of AI-Generated Communication I take interpersonal communications seriously. I value the impact a few well-chosen,…

Marketing Is Harder Than It Looks

What’s wrong with this picture? “Buy 2, Get 1”.  Huh? Well, we know what they meant to say. But…

Type Size Matters

I know that companies don’t make their digital and print designs unreadable to older audiences (or people with…

About That Tagline

I have a love/hate relationship with taglines. On the one hand, the summing up of a brand’s proposition…