The Risks and Rewards of User-Generated Content
User-generated content has become a cornerstone of modern marketing strategies. However, the rise of UGC also presents certain…
The Boomer Blind Spot
If Baby Boomers Are the Biggest Spenders Online, Why Are Marketers So Focused on Youth? While most brands…
Beyond Advertising: The Case for a PR-First Approach
I often refer to myself as an Ad Man. I entered this business as a copywriter, and I…
Measuring PR Success
For decades, public relations professionals faced a significant challenge: quantifying the return on investment (ROI) of their efforts….
SEO Will Remain a Top Marketing Strategy in 2024
Did you know that 90.63% of websites get zero traffic from Google searches? For most businesses, that’s the…
Voice Search Marketing: The Next Frontier
in Digital Strategy
Stop me if you heard this one: “My wife asked me why I was speaking so softly at…
Why Your Company Needs a Chatbot
I hate communicating with businesses. I hate being put on hold. I hate explaining my inquiry or complaint…often…
The Advantage of Long-Term Influencer Relationships
Influencer marketing, once a novel approach, has evolved into a cornerstone of a modern marketing strategy. Today, the…
Listen Up! The Re-Emergence of Audio Marketing
My career in marketing began as an account executive at a Boston radio station. Though I spent much…
Long-Form Content is Still Compelling Despite Myth of Short Attention Spans
In an age dominated by Tweets, LinkedIn posts, Instagram stories, and TikTok videos, it’s no secret that our…
