Why Brands Should Embrace Enduring Creator Trends
Instead of constantly pursuing fleeting fads and viral sensations, brands should perhaps focus on reliable, enduring formats that…
Is Your Company Prepared for a Narrative Attack?
The Stakes Have Never Been Higher in this Era of Brand Disinformation and Deep Fakes. Imagine waking up…
Is it Time to Rethink Your Target Audience?
Even the best marketing campaigns fall flat if they’re aimed at the wrong people. The business landscape is…
Artificial Intelligence or Artificial Intimacy?
The Diminishing Sincerity of AI-Generated Communication I take interpersonal communications seriously. I value the impact a few well-chosen,…
Why We Should Label Our AI Content – A Guide for Marketers
Detailed guidelines for marketers on how to transparently label AI-generated content, highlighting the importance of disclosure for maintaining…
A 5-Minute Guide to Brand Partnering
How Strategic Co-Branding and Partnerships Harness Shared Values (and Resources) to Amplify Market Reach, Drive Growth, Spark Innovation…
The Future of Branding
Trends to Watch in 2024 As the digital age accelerates, so too do the expectations of consumers. They…
The Risks and Rewards of User-Generated Content
User-generated content has become a cornerstone of modern marketing strategies. However, the rise of UGC also presents certain…
The Boomer Blind Spot
If Baby Boomers Are the Biggest Spenders Online, Why Are Marketers So Focused on Youth? While most brands…
Beyond Advertising: The Case for a PR-First Approach
I often refer to myself as an Ad Man. I entered this business as a copywriter, and I…
