Sponsored Content
Why it Should be the Cornerstone of Your Paid Strategy Sponsored content has become an indispensable tool for…
From Clicks to Bricks
Making Physical Stores Irresistible in the E-Commerce Era by Revolutionizing the Shopping Experience. Retail is evolving—though it sure…
Humor in Marketing: Making Customers Laugh and Buy
Exploring The Strategic Use of Humor to Connect with Audiences, Drive Engagement, and Enhance Brand Loyalty. “When I…
Why Brands Should Embrace Enduring Creator Trends
Instead of constantly pursuing fleeting fads and viral sensations, brands should perhaps focus on reliable, enduring formats that…
Is Your Company Prepared for a Narrative Attack?
The Stakes Have Never Been Higher in this Era of Brand Disinformation and Deep Fakes. Imagine waking up…
Is it Time to Rethink Your Target Audience?
Even the best marketing campaigns fall flat if they’re aimed at the wrong people. The business landscape is…
Artificial Intelligence or Artificial Intimacy?
The Diminishing Sincerity of AI-Generated Communication I take interpersonal communications seriously. I value the impact a few well-chosen,…
Why We Should Label Our AI Content – A Guide for Marketers
Detailed guidelines for marketers on how to transparently label AI-generated content, highlighting the importance of disclosure for maintaining…
A 5-Minute Guide to Brand Partnering
How Strategic Co-Branding and Partnerships Harness Shared Values (and Resources) to Amplify Market Reach, Drive Growth, Spark Innovation…
The Future of Branding
Trends to Watch in 2024 As the digital age accelerates, so too do the expectations of consumers. They…
