Gen Z’s CSR Revolution: Making Brands Walk the Talk
How History’s Most Influential Consumers Are Reshaping Corporate Values—And What Your Brand Must Do to Stay Relevant. No…
Price Surge
How Dynamic Pricing and Flash Sales Are Shaping Retail. Back in my university days, we were drilled in…
Is the Metaverse Still a Thing?
The Metaverse Quietly Expands in the Shadow of AI As I navigate the current buzz around AI, it’s…
Sponsored Content
Why it Should be the Cornerstone of Your Paid Strategy Sponsored content has become an indispensable tool for…
From Clicks to Bricks
Making Physical Stores Irresistible in the E-Commerce Era by Revolutionizing the Shopping Experience. Retail is evolving—though it sure…
Humor in Marketing: Making Customers Laugh and Buy
Exploring The Strategic Use of Humor to Connect with Audiences, Drive Engagement, and Enhance Brand Loyalty. “When I…
Why Brands Should Embrace Enduring Creator Trends
Instead of constantly pursuing fleeting fads and viral sensations, brands should perhaps focus on reliable, enduring formats that…
Is Your Company Prepared for a Narrative Attack?
The Stakes Have Never Been Higher in this Era of Brand Disinformation and Deep Fakes. Imagine waking up…
Is it Time to Rethink Your Target Audience?
Even the best marketing campaigns fall flat if they’re aimed at the wrong people. The business landscape is…
Artificial Intelligence or Artificial Intimacy?
The Diminishing Sincerity of AI-Generated Communication I take interpersonal communications seriously. I value the impact a few well-chosen,…
