Why Smart Brands Are Training AI on Their Own BS
AI tools have become unavoidable, the brands that will stand out aren’t the ones that adopt the fastest….
Why Slogans Still Matter?
The enduring power of the slogan—and why the world’s most memorable brands still use them. I grew up…
What Are You Hiding? Why Transparent Pricing Wins Customers
Price transparency isn’t just a finance decision—it’s a marketing power move. In a world of instant access and…
Marketing’s New Superpower: Knowing When Not to Post
Silence can be a brand’s smartest move. It’s important to know when to post, when to pause, and…
The Backwards Genius of Counterintuitive Marketing
Not playing by the so-called rules can be very effective in marketing. When brands break expectations, challenge industry…
Marketing Research: What’s Real, What’s Garbage–a Refresher for Marketers
Many brands turn to surveys and focus groups hoping for a glimpse into the future, treating research like…
What Fashion and Food Collabs Teach Us About Branding
How brands are blending haute couture and haute cuisine, or fast food and fast-moving consumer goods, to captivate…
Why Chaos Packaging Is Turning Heads (and Shelves).
How brands are throwing out the rulebook and winning big with packaging that makes you do a double…
The Death of Discounts: How Brands Are Winning Without Price Cuts.
The world’s most successful brands aren’t racing to the bottom with endless markdowns. Instead, they’re driving demand, loyalty,…
The Travelgorithm Knows Best: How AI is Reprogramming Travel—And What That Means to the Rest of Us.
Artificial Intelligence isn’t just changing how we plan and book trips—it’s reshaping tourism, hospitality, retail, and every sector…
