PR Now Means Getting Quoted by Machines
Why PR in the Age of AI Is About Getting Remembered by Machines, Not Just Humans I’ve always…
Beyond the Click: Why Smart Companies Are Rebalancing Performance and Brand
As performance marketing matures and AI transforms how we buy attention, brand value is reasserting itself as the…
Trust Can’t Be Bought: Why Earned Media Still Rules
In a world overflowing with content, the brands that win aren’t the loudest — they’re the ones others…
Why Smart Brands Are Training AI on Their Own BS
AI tools have become unavoidable, the brands that will stand out aren’t the ones that adopt the fastest….
Why Slogans Still Matter?
The enduring power of the slogan—and why the world’s most memorable brands still use them. I grew up…
What Are You Hiding? Why Transparent Pricing Wins Customers
Price transparency isn’t just a finance decision—it’s a marketing power move. In a world of instant access and…
Marketing’s New Superpower: Knowing When Not to Post
Silence can be a brand’s smartest move. It’s important to know when to post, when to pause, and…
The Backwards Genius of Counterintuitive Marketing
Not playing by the so-called rules can be very effective in marketing. When brands break expectations, challenge industry…
Marketing Research: What’s Real, What’s Garbage–a Refresher for Marketers
Many brands turn to surveys and focus groups hoping for a glimpse into the future, treating research like…
What Fashion and Food Collabs Teach Us About Branding
How brands are blending haute couture and haute cuisine, or fast food and fast-moving consumer goods, to captivate…
