YouTube Still Flourishing in the Age of TikTok
As the digital landscape becomes increasingly dominated by short-form vertical videos, epitomized by TikTok’s global surge, YouTube stands…
Measuring PR Success
For decades, public relations professionals faced a significant challenge: quantifying the return on investment (ROI) of their efforts….
SEO Will Remain a Top Marketing Strategy in 2024
Did you know that 90.63% of websites get zero traffic from Google searches? For most businesses, that’s the…
Voice Search Marketing: The Next Frontier
in Digital Strategy
Stop me if you heard this one: “My wife asked me why I was speaking so softly at…
Why Your Company Needs a Chatbot
I hate communicating with businesses. I hate being put on hold. I hate explaining my inquiry or complaint…often…
The Advantage of Long-Term Influencer Relationships
Influencer marketing, once a novel approach, has evolved into a cornerstone of a modern marketing strategy. Today, the…
Listen Up! The Re-Emergence of Audio Marketing
My career in marketing began as an account executive at a Boston radio station. Though I spent much…
Long-Form Content is Still Compelling Despite Myth of Short Attention Spans
In an age dominated by Tweets, LinkedIn posts, Instagram stories, and TikTok videos, it’s no secret that our…
The New Content Marketing Battlefield: Navigating Trends and Challenges
In the ever-evolving realm of digital marketing, staying ahead of the curve is crucial. Content marketing, in particular,…
Are Press Releases Dead or Are We Just Bad at Them?
It was October 1906 when public relations pioneer, Ivy Lee, wrote the first press release about a railroad…
