Anatomy of a Positioning Statement
Crafting a precise and compelling Positioning Statement is pivotal for a brand’s success; it distills a brand’s essence…
Consumers Want Brands to Use AI Responsibly
Most consumers embrace the promise of AI, but are concerned about privacy, depersonalization and the absence of human…
Using Digital Twins to Market Fashion
The latest advancements in AI, VR and AR converge to finally make Virtual Try-Ons compelling to consumers reluctant…
Why Brands Must Integrate PR and Social Media
Public Relations and Social Media Marketing go together like…peanut butter and jelly. So why operate them in silos?…
It’s Time Your Brand Considers
In-Game Advertising
In-game advertising is…well…a game-changer for marketers, offering a compelling vehicle for brands to dive into a world where…
B2B Brands Embracing Video Content
Long a staple of consumer communication, business-to-business marketers are increasingly using video to improve lead generation and advertising…
Will VR/AR Marketing Make a Comeback in 2024?
Apple entering the $32 billion market this month with the launch of Vision Pro may be a game-changer….
Native Advertising is Still on the Rise
In today’s digital landscape, dominated by the relentless onslaught of banner ads and pop-ups, a more nuanced form…
Media Mix Modeling.
Is AI the Missing Piece in the Age-Old Puzzle?
The quest for the “holy grail” of marketing, a platform that precisely determines the optimal mix of marketing…
Beyond Advertising: The Case for a PR-First Approach
I often refer to myself as an Ad Man. I entered this business as a copywriter, and I…
