The Difference Between Mission, Vision and Positioning Statements and Why Each Are Important.
A Four-Minute Marketing Refresher. When presenting strategy documents, I’m often reminded that many people in roles at agencies…
Should AI Write Your Next Press Release?
Sure, but only if you already know what a great press release is supposed to look like. Artificial…
Why We Should Label Our AI Content – A Guide for Marketers
Detailed guidelines for marketers on how to transparently label AI-generated content, highlighting the importance of disclosure for maintaining…
A 5-Minute Guide to Brand Partnering
How Strategic Co-Branding and Partnerships Harness Shared Values (and Resources) to Amplify Market Reach, Drive Growth, Spark Innovation…
The Future of Branding
Trends to Watch in 2024 As the digital age accelerates, so too do the expectations of consumers. They…
The Risks and Rewards of User-Generated Content
User-generated content has become a cornerstone of modern marketing strategies. However, the rise of UGC also presents certain…
Anatomy of a Positioning Statement
Crafting a precise and compelling Positioning Statement is pivotal for a brand’s success; it distills a brand’s essence…
Consumers Want Brands to Use AI Responsibly
Most consumers embrace the promise of AI, but are concerned about privacy, depersonalization and the absence of human…
Using Digital Twins to Market Fashion
The latest advancements in AI, VR and AR converge to finally make Virtual Try-Ons compelling to consumers reluctant…
Why Brands Must Integrate PR and Social Media
Public Relations and Social Media Marketing go together like…peanut butter and jelly. So why operate them in silos?…
