The Future of Loyalty Programs: Beyond Points and Discounts
Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…
The Subscription Economy: Why Brand Move Forward Recurring Revenue Models
From weekly milk deliveries from the last century to today’s AI-driven digital platforms, recurring revenue models have evolved…
Meet Gen Alpha: The Digital Natives Shaping the Future of Consumerism and What Brands Need to Know.
So I’m in an airport lounge, waiting for my flight. I’m seated across from a mother and her…
Why Brands Are Betting on AI-Generated Influencers
From cost savings to creative freedom, virtual influencers are redefining brand engagement across the globe. As someone who…
60 Essential Behavioral Science Terms Every Marketer Should Know
Spark your strategy with the psychology hacks that influence every Click, Swipe and Buy. I’ve always believed that…
Micro-Moments Marketing is a Thing
Navigating the New Frontier of Instant Consumer Engagement. We live in a “I want it now” world, where…
Gen Z’s CSR Revolution: Making Brands Walk the Talk
How History’s Most Influential Consumers Are Reshaping Corporate Values—And What Your Brand Must Do to Stay Relevant. No…
Price Surge
How Dynamic Pricing and Flash Sales Are Shaping Retail. Back in my university days, we were drilled in…
Getting Multi-Brand Marketing Right
How companies large and small can use multiple brands to fuel innovation, gain a competitive edge and accelerate…
Is the Metaverse Still a Thing?
The Metaverse Quietly Expands in the Shadow of AI As I navigate the current buzz around AI, it’s…
