Many Happy Returns: Your Brand Is Now Judged by How Easily It Can Be Sent Back.
Once upon a time, product returns and service cancellations were an accounting problem. Today they’re a branding decision,…
Why Consumers Now Trust Strangers More Than Brands
From reviews, to Reddit, to creators you’ve never met, trust has moved sideways. Brands didn’t lose it overnight….
Why Premium Is No Longer About Quality
Quality still matters. It’s just no longer the only reason people pay more. Premium today is psychological, operational…
Playing it Safe is Slowing Brand Growth
Brands are more cautious than they were even a few years ago, just as AI has made safe,…
Are Your Customers Loyal or Just Temporarily Trapped?
For decades, marketers have congratulated themselves on building loyalty. But much of what we call loyalty is really…
Mickey Mouse vs AI: What Brands Still Control
Today, consumers discover products in fragments and waves…not based on some date in your marketing calendar. Modern launches…
The End of Launch Day
Today, consumers discover products in fragments and waves…not based on some date in your marketing calendar. Modern launches…
AI Is Rewriting the Crisis Communications Playbook
How AI is accelerating crises, reshaping public trust and forcing brands to rebuild their entire response strategy. More…
PR for Robots: How Publicity Fuels Sales in a World Run by Machines
AI now decides what gets seen, trusted and bought. If you’re not in credible media, the machines will…
How to Know a Great Idea When You See One
Inside the three levels of creative thinking and why practice—not genius—makes the difference. At our agency, everyone pitches…
