Are You Actually a Lifestyle Brand—Or Just Playing One on Instagram?
From soap to granola bars to body lotion, every brand today wants to mean something deeper. But when…
The Death of Discounts: How Brands Are Winning Without Price Cuts.
The world’s most successful brands aren’t racing to the bottom with endless markdowns. Instead, they’re driving demand, loyalty,…
The Future of Loyalty Programs: Beyond Points and Discounts
Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…
Meet Gen Alpha: The Digital Natives Shaping the Future of Consumerism and What Brands Need to Know.
So I’m in an airport lounge, waiting for my flight. I’m seated across from a mother and her…
Why Brands Are Betting on AI-Generated Influencers
From cost savings to creative freedom, virtual influencers are redefining brand engagement across the globe. As someone who…
Getting Multi-Brand Marketing Right
How companies large and small can use multiple brands to fuel innovation, gain a competitive edge and accelerate…
Mashup Marketing
How Innovative Product Combinations and Novel Marketing Tactics Can Spark Consumer Excitement and Revitalize Your Brand Imagine savoring…
Blockbuster Branding: Marketing Through Movies
Leveraging Movies to Enhance Brand Visibility and Engagement Marketing through movies offers a dynamic way to enhance brand…
The Future of Branding
Trends to Watch in 2024 As the digital age accelerates, so too do the expectations of consumers. They…
Anatomy of a Positioning Statement
Crafting a precise and compelling Positioning Statement is pivotal for a brand’s success; it distills a brand’s essence…
