Why Financial Brands Still Don’t Get TikTok—And What It’s Costing Them
Finance isn’t getting dumbed down. It’s getting better at holding attention. Too bad most brands are still afraid…
Why Brands Are Designing Shelf Packaging for Scrolling, Not Strolling
Visual branding is going vertical, animated and screen-first—even for products that live on shelves. I’ve done my time…
Marketing to the Future: How Brands Are Winning Gen Alpha Before They Spend a Dime
Gen Alpha Aren’t Just Future Consumers—They’re Training the Algorithms That Will Decide What Everyone Buys. Many of us…
Trust Can’t Be Bought: Why Earned Media Still Rules
In a world overflowing with content, the brands that win aren’t the loudest — they’re the ones others…
Why Smart Brands Are Training AI on Their Own BS
AI tools have become unavoidable, the brands that will stand out aren’t the ones that adopt the fastest….
Marketing Attitude: How Great Brands Stay in the Air
Why the world’s most successful brands keep increasing their marketing investment—and what happens to the ones that don’t….
Why Slogans Still Matter?
The enduring power of the slogan—and why the world’s most memorable brands still use them. I grew up…
Are You Actually a Lifestyle Brand—Or Just Playing One on Instagram?
From soap to granola bars to body lotion, every brand today wants to mean something deeper. But when…
The Death of Discounts: How Brands Are Winning Without Price Cuts.
The world’s most successful brands aren’t racing to the bottom with endless markdowns. Instead, they’re driving demand, loyalty,…
The Future of Loyalty Programs: Beyond Points and Discounts
Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…
