Marketing Attitude: How Great Brands Stay in the Air
Why the world’s most successful brands keep increasing their marketing investment—and what happens to the ones that don’t….
Why Slogans Still Matter?
The enduring power of the slogan—and why the world’s most memorable brands still use them. I grew up…
Are You Actually a Lifestyle Brand—Or Just Playing One on Instagram?
From soap to granola bars to body lotion, every brand today wants to mean something deeper. But when…
The Death of Discounts: How Brands Are Winning Without Price Cuts.
The world’s most successful brands aren’t racing to the bottom with endless markdowns. Instead, they’re driving demand, loyalty,…
The Future of Loyalty Programs: Beyond Points and Discounts
Loyalty programs are evolving beyond points and discounts. Brands are tapping into personalization, community-building, exclusivity and unique experiences…
Meet Gen Alpha: The Digital Natives Shaping the Future of Consumerism and What Brands Need to Know.
So I’m in an airport lounge, waiting for my flight. I’m seated across from a mother and her…
Why Brands Are Betting on AI-Generated Influencers
From cost savings to creative freedom, virtual influencers are redefining brand engagement across the globe. As someone who…
Getting Multi-Brand Marketing Right
How companies large and small can use multiple brands to fuel innovation, gain a competitive edge and accelerate…
Mashup Marketing
How Innovative Product Combinations and Novel Marketing Tactics Can Spark Consumer Excitement and Revitalize Your Brand Imagine savoring…
Blockbuster Branding: Marketing Through Movies
Leveraging Movies to Enhance Brand Visibility and Engagement Marketing through movies offers a dynamic way to enhance brand…
