Your Customers Are Deciding Without Visiting You
More than half of Google searches now end without anyone clicking a website. Add TikTok search, Amazon, Instagram…
Subscription Overload: Consumers Aren’t Cancelling Brands, They’re Cancelling Complexity
The subscription model didn’t fail. It overreached. What we’re seeing now isn’t collapse but erosion, as consumers quietly…
Growing Sales by Reducing Choices
The next growth lever isn’t adding features, SKUs or options. It’s removing friction, decisions and doubt. Brands that…
Many Happy Returns: Your Brand Is Now Judged by How Easily It Can Be Sent Back.
Once upon a time, product returns and service cancellations were an accounting problem. Today they’re a branding decision,…
Why Consumers Now Trust Strangers More Than Brands
From reviews, to Reddit, to creators you’ve never met, trust has moved sideways. Brands didn’t lose it overnight….
Why Premium Is No Longer About Quality
Quality still matters. It’s just no longer the only reason people pay more. Premium today is psychological, operational…
Playing it Safe is Slowing Brand Growth
Brands are more cautious than they were even a few years ago, just as AI has made safe,…
Post-Performance Marketing: Why ROAS Might Be the Least Interesting Metric You Track
Return on Advertising Spend (ROAS) tells you what happened today. Brand lift, equity and trust tell you if…
Are We Entering the Post-Influencer Era?
The influencer bubble isn’t bursting. It’s quietly losing air. That hissing sound you hear is all the trust…
Brand Founder as Influencer: The High-Wire Act of Being the Brand
In 2025, founders aren’t just running companies — they’re running content channels. Here’s how turning the people behind…
